Safflower (Usfur), 25g is the quiet secret behind the golden rice and amber-toned stews served across the Arab world. Its naturally dried petals release a warm, sunlit colour into whatever they touch, giving you a saffron-style finish without the saffron price tag.

Every pack contains nothing but whole dried safflower petals: no fillers, no added colourants, and no preservatives. The flavour is gentle and slightly earthy, so it lifts the look of a dish without competing with your other spices.

Use it for kabsa, mandi, bukhari rice, lamb braises, lentil soups, and festive biryani. Steep a pinch in hot water or stock for a few minutes, then stir the infusion into the pot for even, vibrant colour. A little goes a long way, so this 25g pack will see you through many family meals.

Store in a cool, dry place away from sunlight to keep the petals bright and fresh. A simple pantry staple that makes everyday cooking look special.